HEALDSBURG, CA―May 20, 2013―Authentic Wine Country today announced that their online and mobile booking website,, is now available to hospitality professionals and travelers who seek instant purchase of wine tastings, tours and unique activities in the Napa and Sonoma Valleys. Powered by Authentic Wine Country and driven by their award-winning and proprietary software, is a completely custom-built site and features an easily navigated and colorful design, simple search categories and quick-purchase capability.

Hospitality Professionals, Hotel Concierges and Guest Services Providers as well as the traveling public can use the mobile-friendly site to quickly search, purchase and confirm wine country excursions offered in real time and with availability Today, Tomorrow, and This Week. More than a listing or a map of wineries, the interactive site features categories that allow users to search by Availability, and Location, plus an expanded listing called “Inspire Me,” which provides a selection of more unique or specialized activities at a wide range of prices. Users can then instantly book and pay for the services from their mobile device, receive confirmation, and in many cases choose a transportation option such as private driver, coach tour, or designated driver to enhance the experience. is designed to be a resource and hands-on booking tool for the hundreds of concierges, hotels and guest services professionals who assist visitors with their wine country itineraries or day trips. Concierges can become a “Preferred Concierge” by signing up for a “Concierge Recognition Number on, receive reporting on their referrals and bookings to the winery Partners, and receive newsletters and inside information about new offerings as they become available on the site.

Wineries, Tour Operators, Transportation Companies and Wine Country Activity providers who would like to become a Preferred Partner are encouraged to contact the company and inquire about offering their tastings, tours or services on For detailed information, visit: or Email: or call 1.800.270.8327.

Authentic Wine Country is a subsidiary of the Authentic Travel Group, a family-owned and operated business located in Healdsburg, California, which has thirteen years of experience in guest/travel services. Their proprietary booking engine and customer service are award-winning (Magellan Travel Award, 2010, 2011, 2012). They bring experience and technology to the Napa and Sonoma Valleys with custom trips and tours that include accommodations, transportation, tastings/pairings, activities, group events, and VIP guest services. All of Authentic Wine Country and packages are customized per guest and are offered to guest professionals and visitors from all over the US and the world. See the site here:


Elaine Lucia
Director, Marketing and Sales
800.270.8327 x815

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